PHILIPPINE TOURISM AWARDS APPLICATION EXTENDED TO 31 JULY 2024

The Department of Tourism (DOT) announces the extension of the application period for the prestigious Philippine Tourism Awards until 31 July 2024.

The Philippine Tourism Awards (PTA) are designed to strengthen the partnership between the DOT and private stakeholders, as well as local government units (LGUs). This recognition program honors the outstanding efforts of industry players and LGUs who have shown excellence in promoting and developing the country’s tourism sector.

Reinventing the former Kasama sa Lakbay Kaunlaran ng Bayan (KALAKBAY) Awards and Tourism Star Philippines, the PTA is envisioned to become the highest and most prestigious citation in Philippine tourism. The awards aim to pay tribute to past achievements while recognizing the present and future contributions of the tourism industry as an economic driver.

The primary objectives of the PTA are, to instill the culture of Filipino hospitality and excellence in tourism; foster innovative and competitive consciousness in the country by recognizing individuals, corporate entities, and LGUs who have significantly contributed to the growth of Philippine tourism; and recognize individuals and entities whose creativity, expertise, professionalism, and service have highlighted the Filipino identity.

The Philippine Tourism Awards will have five major categories: Institutional, Creative, Individual, Destination of the Year, and Special awards. Each will have corresponding sub-categories.

Institutional Awards are meant for entities showcasing the best expertise, professionalism, and quality of facilities and services, including hotels, resorts, restaurants, tour operators, events, tourism councils, foreign travel agents, and foreign airlines.

Media Awards recognizes professional skills in marketing, advertising, and promotions, focusing on creativity, imagination, ingenuity, factual presentation, organization, and effectiveness.

Individual Awards will be given to individuals directly or indirectly engaged in the industry, meeting high standards of service and customer satisfaction.

Tourism Product of the Year Award aims to identify a particular tourism destination’s and enterprises’ contribution to the industry through the cooperative efforts of private and local government sectors.

Special Awards, on the other hand, are designed for individuals or organizations promoting the tourism industry with significant positive impact, including Lifetime Achievement Awards for notable careers in tourism.

Interested participants may visit the DOT website at https://beta.tourism.gov.ph/philippine-tourism-awards-3/ for application requirements and procedures for its submission.