FRASCO RALLIES TO POSITION PHL AS CRUISE TOURISM HUB, GATEWAY TO SOUTHEAST ASIA

Secretary Frasco conveyed in her keynote address the shared vision inspired by President Ferdinand R. Marcos Jr., emphasizing the commitment to a cruise industry that is both inclusive and sustainable. “The President’s words underscore our shared commitment to a cruise industry that is inclusive and rooted in sustainable practices, where we streamline operations, enhance efficiencies, improve the overall tourist experience while preserving our natural and cultural heritage. With this, we aim to establish the Philippines as a hub for cruise tourism and a place where innovation, collaboration, and sustainable growth converge,” Frasco said.

Addressing over 350 international delegates from over 30 countries from leading cruise lines, port agents, itinerary planners, and other stakeholders, Frasco shared the Department of Tourism’s (DOT) vision of the Philippines not just as a destination but as an immersive gateway to the vibrant cultures and history of Southeast Asia. “The Philippines is not just a destination—it is an experience, a gateway to the rich history and culture not just of our country but of Southeast Asia. Through your collaboration and commitment, we are positioning ourselves as a hub for cruises, where each journey blends natural beauty with cultural depth and the unparalleled warmth of Filipino hospitality,” Secretary Frasco added.

The tourism chief highlighted ongoing initiatives by the Philippine government to upgrade ports, develop world-class tourism infrastructure, and foster a welcoming environment for international cruise lines.

She also emphasized the significance of the cruise tourism industry, stating, “As President Marcos so aptly expressed, our aim is not only to attract more cruise ships, but more importantly, to establish lasting connections between our guests and the Philippines and the Filipino people.”

Secretary Frasco further praised Filipino cruise ship crew members, saying, “We take great pride in the Filipino crew members who serve on many of the cruise ships around the world, delivering a cruise experience that resonates with travelers and contributes significantly to the success of leading cruise lines. At this moment, I would like to take the opportunity, on behalf of the Filipino people, to thank our cruise lines and cruise executives for the wonderful opportunities you have provided to our kababayans and fellow Filipinos.”

Secretary Frasco noted that the country has scheduled 109 cruise calls across 40 destinations for 2024, showcasing varied attractions from Boracay’s pristine beaches to Tubbataha’s UNESCO-protected reefs and the emerging sites of Ticao Island and Culion.

“Seatrade is excited to bring our Asia event to the Philippines, one of Asia’s top 10 cruise destinations, for the first time in over 30 years. We are truly delighted to be here in Manila and are incredibly grateful for the support of the Philippine Department of Tourism. A big shout-out to the entire team for all your work in making this event possible and for providing such a warm welcome,” shared Mary Bond, Group Portfolio Director of Seatrade Cruise, in her welcome remarks.

The three-day Seatrade event was mounted with Informa Markets Ltd. Plc., held alongside Seatrade Maritime Crew Connect Global, served as a key platform for discussing Asia’s growing cruise potential. Featured topics include Southeast Asia cruise tourism development and the resurgence of Asia cruise source markets, while resumptions of East Asia cruise operations, financing port development and improving port infrastructure, developing emerging destination experiences, expedition and boutique cruising, and outbound cruise tourism will be tackled on the last day.

During the “State of the Asian Cruise Industry” session, panelists including Tim Jones of Celebrity Cruises and Oliviero Morelli of MSC Cruises discussed innovations centered on sustainability and tailored itineraries for the region. Mitsui Ocean Cruises President Tsunemichi Mukai further emphasized the growing demand for culturally immersive experiences that connect travelers with local heritage and landscapes.

The Ministry Dialogue on the Future of Cruise Tourism in Asia, with DOT Undersecretary Verna Buensuceso representing Secretary Frasco, highlighted the remarkable growth of the number of cruise destinations in the Philippines over recent years, achieved through strong collaboration between government and industry stakeholders.

Distinguished officials at the opening included Aklan Governor Jose Miraflores, Tourism Promotions Board (TPB) Philippines Chief Operations Officer (COO) Marga Nograles, DOT Undersecretary Shereen Gail Yu-Pamintuan, Ferdinand Jumapao, Assistant Secretary Sharlene Zabala Batin, Director Paulo Tugbang, as well as Central and Regional Officers directors and officials.

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